Obama Campaign Goes High-tech in 2012 Reelection Effort

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Written by Brian Koenig   
Monday, 09 April 2012 12:34
 
To rival the campaigning efforts of Mitt Romney and other GOP presidential hopefuls, President Obama’s reelection campaign is employing an array of high-technology tactics.

Last summer, the President’s reelection team hired dozens of engineers, developers, data scientists, and other specialists to bolster its new media and web development platform. “We need your help recruiting the folks that will wage the most innovative and effective digital campaign in history,” Obama’s top digital strategist Joe Rospars wrote in an email to prospective staff members, “a team that will not just surpass but demolish our fundraising, communications, and organizing goals.”Read More…

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